As explained in “The Rise and Fall of the TV commercial” by William O’Barr, after the 1950s televisions had become a much more common household item and suggests that this had created a more effective platform for the “uninvited salesman” to promote all kinds of goods and services. It's interesting that he notes print media as “ the frozen words and images,” however, which was supplemented with soundtracks/ music, vocals, and visuals. So what made print media effective in its frozen state? In our advertising appeals overview reading, its clear that these advertisements use methodical communication strategies to be attention grabbing and persuasive. The three main categories were ethos, pathos and logos being appeals to credibility, emotions, or logic. When analyzing ads however, these expand to adventure, bandwagon, brand, endorsement, fear, humor, less-than-perfect, masculine/ feminine, music, personal/ emotional, plain, play-on-words, rational, romance, scarcity, sex, snob, social, statistical, and youth appeals. Its most important to consider the contents and intended audience to recognize which appeals are most effective in this ad. The title states, “ Wonder clay brings new beauty to every skin,” but there is a picture of a beautiful woman in the corner, with a caption that declares, “ this marvelous discovery absorbs blemishes and impurities, lifts away the course, dull, unsightly complexion, and unmasks an entirely new complexion underneath- one as soft and smooth and charming as a childs! It cannot harm the most sensitive skin. It also begins by talking about breakthroughs in science and technology for beauty and discusses that this new discovery is based on years of research and experimentation to combat the wear-down of the skin. Next it explains how well it works, stating that the skin will be able to breathe as the clay “ removes pore poisons at once.” Then finally provides a low price since it's introduced as a limited time offer and provides the testimonies of three satisfied female customers stating that it helped reduce their large pores, wrinkles, and blackheads, and got them many compliments. Based on these characteristics it is evident that credibility/ an appeal to ethos is established through the scientific explanation and testimonies, as well as pathos/emotions of aging as a woman or having blemishes. From an advertising perspective however its evident that appeals to bandwagon, endorsement, fear, less-than-perfect, feminine, personal/ emotional, romance, scarcity, sex, and youth appeals are most prominent as women are subject to scrutiny and consider their youth, and beauty at stake slipping away. Additionally it plays into that fear of aging or unattractiveness and being less than perfect along with a fear of missing out on the deal.